Reported Mar 19, 2026

Lifetime Brands Recalls BUILT LUUM Light Up Tumblers Due to Risk of Choking and Battery Ingestion Hazards

Lifetime Brands, Inc., owner of the BUILT brand of Garden City, New York

High riskUsing this product could cause serious injury, illness or death — stop using it now.

What you should do

Consumers should stop using the recalled tumblers immediately, place them in an area that children cannot access and properly dispose of the battery. Contact Lifetime Brands for a full refund. Consumers will be asked to throw the piece with the LED light away and upload a photo of the product in the trash when completing a Product Recall Refund Form at https://www.builtny.com/pages/recall. Note: Button cell batteries are hazardous. Batteries should be disposed of or recycled by following local hazardous waste procedure.

Firm contact: Lifetime Brands toll-free at 888-561-2269 from 9 a.m. to 5 p.m. ET Monday through Friday, email at Recall@Builtny.com, or online at https://www.builtny.com/pages/recall or www.builtny.com and click "Recall" at the bottom of the page for more information.

What it looks like

  • Recalled product from Lifetime Brands, Inc., owner of the BUILT brand
  • Recalled product from Lifetime Brands, Inc., owner of the BUILT brand
  • Recalled product from Lifetime Brands, Inc., owner of the BUILT brand
  • Recalled product from Lifetime Brands, Inc., owner of the BUILT brand
  • Recalled product from Lifetime Brands, Inc., owner of the BUILT brand
  • Recalled product from Lifetime Brands, Inc., owner of the BUILT brand
  • Recalled product from Lifetime Brands, Inc., owner of the BUILT brand
  • Recalled product from Lifetime Brands, Inc., owner of the BUILT brand
  • Recalled product from Lifetime Brands, Inc., owner of the BUILT brand
  • Recalled product from Lifetime Brands, Inc., owner of the BUILT brand
  • Recalled product from Lifetime Brands, Inc., owner of the BUILT brand
  • Recalled product from Lifetime Brands, Inc., owner of the BUILT brand
  • Recalled product from Lifetime Brands, Inc., owner of the BUILT brand

Is this the product you have?

  • BUILT LUUM Tumblers
UPCs
843461115513843461115551843461115520843461115537843461115544843461115568843461121002843461121019843461121026843461121033843461121040843461121057843461116374843461116381843461116398
Amount recalled
About 75,700

Where it was sold

Sold at Kroger, Hy-Vee, Meijer, Nordstrom Rack and Winn-Dixie stores nationwide and online at Builtny.com from October 2024 through December 2025 for between $10 and $15..

Why it was recalled

Stop using this product now

The recalled LED tumblers can break, making the button cell batteries accessible to children and posing choking and ingestion hazards. When button cell or coin batteries are swallowed, the ingested batteries can cause serious injuries, internal chemical burns and death.

Using this product could cause serious injury, illness or death — stop using it now.

Reports so far: Lifetime Brands has received one report of a child gaining access to the tumbler's button cell battery and putting it in the mouth. No injuries have been reported.

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Where this came from

Source: U.S. Consumer Product Safety Commission

Read the CPSC notice

Notice updated Mar 19, 2026 · Data as of Sep 19, 3:40 PM UTC

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