Reported Apr 30, 2026
Build-A-Bear Workshop Recalls Heartwarming Hugs Bears Due to Risk of Serious Injury or Death from Choking Hazard to…
Build-A-Bear Workshop, Inc. of St Louis, Missouri
High riskUsing this product could cause serious injury, illness or death — stop using it now.What you should do
Consumers should immediately stop using the recalled Heartwarming Hugs Bear and return it to a local Build-A-Bear Workshop store to receive a refund in the form of original payment or a gift card for the original purchase price redeemable toward any available Make-Your-Own furry friend and any other available merchandise. If a consumer is unable to return their Heartwarming Hugs Bear to a local store, they can visit www.buildabear.com/recalls for more information or call Build-A-Bear to receive a free return shipping label to return the recalled bear and to receive a refund check in the form of original payment or in the form of a digital gift card to use on the firm's website.
Firm contact: Build-A-Bear at 844-541-0144 from 8 a.m. to 5 p.m. CT Monday through Saturday and 7 a.m. to 4:30 p.m. CT on Sunday or by email at ProductHotline@buildabear.com, or online at https://www.buildabear.com/recalls or https://www.buildabear.com and click on "Recall" at the bottom of the page for more information.
What it looks like
Is this the product you have?
- Build-A-Bear Workshop Heartwarming Hugs Bears
- Amount recalled
- About 36,000 (In addition 520 were sold in Canada)
Where it was sold
Sold at Build-A-Bear Workshop stores and online at www.buildabear.com from January 2026 through March 2026 for about $48..
Why it was recalled
Stop using this product now
The zipper slider on the side pouch can detach, posing a risk of serious injury or death from choking hazard to children.
Using this product could cause serious injury, illness or death — stop using it now.
Reports so far: There has been one consumer report in the United Kingdom of the zipper slider detaching while in use, and no reports in the United States. No injuries have been reported.
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The guide adds the identifying codes laid out for scanning, symptoms to watch for, a timeline, and news coverage of this recall.
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