Reported Sep 21, 2023
Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
Make Believe Ideas Ltd. of New York
High riskUsing this product could cause serious injury, illness or death — stop using it now.What you should do
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
Firm contact: Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at www.recallrtr.com/rr or www.makebelieveideas.com and click on "Product Recall" at the bottom of the page for more information.
What it looks like
Is this the product you have?
- Rainbow Road Series Board Books
- Amount recalled
- About 260,000 (In addition, about 12,900 in Canada)
Where it was sold
Sold at Target, Barnes & Noble, Sam's Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21..
Why it was recalled
Stop using this product now
The plastic binding rings can detach from the books, posing a choking hazard to young children.
Using this product could cause serious injury, illness or death — stop using it now.
Reports so far: Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.
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